Generative Engine Optimization for bootstrapped brands. We make sure ChatGPT, Perplexity, and Google AI Overviews name-drop you instead of your competitors.
Right now, someone in Bergen County is asking ChatGPT who the best [your service] is. The AI gives them three names. If yours isn't one of them, you don't exist.
Traditional SEO got you ranked on page one. But page one is shrinking. AI Overviews eat the clicks. ChatGPT skips the search results entirely. Perplexity builds its own answer and cites its sources.
The businesses that win this next wave aren't the ones with the biggest ad budgets. They're the ones with the cleanest entity data, the strongest structured signals, and the most citable content. That's what GEO does.
We test what ChatGPT, Perplexity, Google AI Overviews, and Claude say about your business right now. We find every gap, every wrong detail, every missed opportunity where you should be cited but aren't.
We clean up your entity data, deploy schema markup, build citable content, and strengthen every signal AI models use to decide who to recommend. Think of it as teaching the robots your name.
AI models update constantly. We track your citations, benchmark against competitors, and adjust your strategy so you stay the answer, not just an answer.
Start with the audit. Upgrade to monthly when you're ready. Audit fee credits toward your first month.
Simple Rabbit LLC started as a web design agency. We built beautiful sites for bootstrapped businesses and watched them grow. But we kept noticing the same thing: a great website wasn't enough anymore. The way people find businesses shifted from browsing to asking, and AI started picking the winners.
So we pivoted. We took everything we knew about building online presence for small brands and pointed it at the thing that actually matters now: getting recommended by AI. Big agencies sell big retainers to big companies. That leaves the local shop in Hackensack, the solo accountant in Ridgewood, the family dentist in Teaneck out in the cold. Not on our watch.
We're a GEO-first agency based right here in Bergen County, NJ. We still know websites inside and out, but our focus is making AI search engines recommend your business. ChatGPT, Perplexity, Google AI Overviews, Claude. When someone asks "who's the best [your thing] near me," we make sure the answer is you.
GEO is the practice of making your business the one AI search engines recommend. When someone asks ChatGPT "who's the best plumber in Hackensack" or Perplexity "top marketing agency in Bergen County," those tools pull from specific signals to generate their answer. GEO makes sure your signals are the loudest and cleanest.
SEO gets you ranked in a list of blue links. GEO gets you named in a direct answer. AI search doesn't show ten results and let users pick. It picks for them. The signals that matter are different too: entity data, structured markup, citation authority, and content that's written to be quoted, not just clicked.
Because AI search adoption is moving faster than social media did. The businesses that establish entity authority now will be the defaults AI models recommend for years. It's like claiming a domain name in 1998. Except this time, you're claiming a spot in the AI's brain, and it's way cheaper to do it now than it will be in two years.
Most of our clients start seeing improved AI citations within 60 to 90 days. Schema and entity fixes can show up faster because you're correcting information AI already has access to. Content authority builds over time. We give you benchmark tracking from day one so you can see the progress yourself.
We're based in Bergen County and that's our home turf, but GEO works the same regardless of location. We take on clients across North Jersey and remotely throughout the US. If you're bootstrapped and want AI to know your name, we're your people.
Yes. Good SEO gives GEO a head start because some signals overlap, like quality content and backlinks. But GEO requires specific work that traditional SEO doesn't cover: entity optimization, schema for AI consumption, citation consistency across knowledge bases, and content structured for quotability. Think of GEO as the next chapter, not a replacement.
Start with the Audit. For $1,497 you get a complete picture of where you stand and a roadmap of exactly what needs to happen. Most people use the audit to decide if they want to tackle implementation themselves or upgrade to a monthly package. And if you do upgrade, your audit fee credits toward your first month. Zero pressure either way.
Real talk about AI search, entity optimization, and how bootstrapped businesses can win.
Traditional SEO isn't enough anymore. Here's why Generative Engine Optimization is the next move for bootstrapped Bergen County businesses.
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Read Post →They're not the same thing. Here's where they overlap, where they diverge, and why you need both in 2026.
Read Post →Fill out our quick intake form. We'll review your AI visibility and send you a video with what we find. Takes 2 minutes.
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