About Simple Rabbit

You built the business. We make sure AI knows it exists.

You didn't bootstrap a business just to be invisible. But that's exactly what's happening to small brands that haven't caught up to how people search now.

Sound familiar?

The problems nobody warned you about.

You're invisible to AI and you don't even know it.

Someone in your area just asked ChatGPT for the best [your service]. Three businesses got named. You weren't one of them. This is happening every day, and most business owners have no idea because there's no notification that says "you just lost a customer to an AI you've never heard of."

Your SEO is "fine" but the results have flatlined.

You did the work. Built the website. Paid for the keywords. Maybe even hired an agency. Rankings look decent. But the leads aren't growing like they used to. That's because Google is giving answers at the top of the page now, and AI tools are replacing the search altogether. Your SEO is optimized for a game that's shrinking.

The AI shift feels overwhelming and you don't know where to start.

ChatGPT, Perplexity, Google AI Overviews, Claude, Copilot. Every week there's a new tool and a new way people search. You know you should be doing something about it, but what? The information out there is either too technical, too vague, or clearly written by someone trying to sell you a $10k retainer.

Our Story

We saw the shift. We pivoted into it.

Simple Rabbit LLC started as a web design agency. We built websites for small businesses and we were good at it. Clean designs, solid SEO, the whole package.

But we kept seeing the same pattern. Clients would come to us with a beautiful site, decent Google rankings, and still feel like their marketing wasn't working. Their ad costs kept creeping up. Their organic traffic was flat. New customers were harder to come by, and nobody could explain why.

Then we figured it out. The way people find businesses fundamentally changed, and almost nobody in the small business space was talking about it.

People stopped browsing search results. They started asking AI for direct answers. "Who's the best plumber near me?" "Where should I get my teeth cleaned?" "What's a good gift shop in my area?" And the AI would name 2-3 businesses. That's it. No scrolling, no clicking through pages, no comparison shopping. Just a recommendation and a decision.

We realized that building great websites wasn't enough anymore if AI didn't know the business existed. So we went all in on the thing that actually determines whether AI recommends you: Generative Engine Optimization.

Now that's all we do. We took our web and SEO foundation and pointed it at the problem that actually matters for small brands right now: making you the name AI says first.

How We Help

We fix the things AI actually cares about.

01

We show you what AI is saying about you right now.

Most business owners have never tested what happens when someone asks ChatGPT or Perplexity about their industry in their area. We run those tests across every major AI platform and give you the unfiltered truth. Sometimes it's encouraging. Sometimes it's a wake-up call. Either way, you'll know exactly where you stand.

02

We clean up the mess AI is confused by.

Your business name is slightly different on Google than it is on Yelp. Your service descriptions don't match across platforms. Your website doesn't have schema markup telling AI what you do. These are the things that make AI skip you when it's picking who to recommend. We find every inconsistency and fix it.

03

We build the content AI wants to quote.

AI doesn't recommend businesses. It recommends businesses it can cite. That means your online presence needs content that directly answers the questions people ask, written with authority, structured for extraction. We create the exact kind of content that turns your business into a source AI trusts.

04

We keep you there as AI keeps changing.

AI models update constantly. What they say about you this month could shift next month as they process new data. We monitor your AI citations, track your competitors, and adjust your strategy so you stay the recommendation. Not a one-and-done project. An ongoing advantage.

Who We Work With

Built for bootstrapped. Built for real.

You built your business from scratch and you're not about to hand it over to some agency that treats you like account #47. You want someone who gets what it's like to watch every dollar and need every marketing move to count.

You've got a good thing going but growth has stalled. The website's up, the SEO's been done, maybe you're running some ads. But the lead flow isn't what it was, and you can feel the ground shifting underneath traditional marketing.

You know AI search matters but you don't have time to figure it out. You've got a business to run. You need someone who can translate this stuff into action without requiring you to become an AI expert first.

You're not in Bergen County? That's fine. We're based in NJ but GEO works the same everywhere. If you're a small brand that wants AI to know your name, we're your people regardless of zip code.

Who we're probably not the right fit for

Enterprise companies with 6-figure marketing budgets and 12-person teams. Businesses looking for someone to run their Google Ads or manage their social media. Anyone who wants a 47-slide strategy deck before anything actually gets done. We're not that agency. We do one thing and we do it well.

Ready to stop being AI's best kept secret?

Fill out our intake form. We'll take a look at your AI visibility and send you a video with what we find. Two minutes of your time, zero pressure.

Get Started →